Details on Printer's Market Trends

With all release of the printer brands available in the market, a buyer wonders which one is the best and most popular in the printer industry. The marketing strategy is usually one of the factors for a certain brand to be on famous. Here is a quick study on the statistics made by the famous printer leaders from Gartner, Inc.

1. HP Printers- In the year 2009, it had a -26.4% growth compared to the year 2008.
2. Canon Printers- It had a -9.8% growth for the company in the past year.
3. Epson Printers- Epson had a -17.4% growth in the first half of 2009.
4. Brother Printers- The company’s shipping showed a -8.6% growth.
5. Samsung Electronics- The first half of 2009 reflected -10.5% lower shipments than 2008.

The shipments and orders of printers have indeed varied compared to the past years, so are the ink and toner cartridges sales that are used on printers. With the high prices, consumers have made a choice between the remanufactured toners and the original equipment manufactured types. This purchasing style has also affected many companies selling both forms of cartridges. Many even seek discounts and deals that can be purchased through coupon codes found on some coupon pages.

A brand’s sales power can create either its rise or downfall so most companies compete in the market with different forms of promotions that cause varied trends in the printer industry. It still depends on the choice of the consumer after all.